L*****y Chocolate Biscuit

Can a logo affect the taste of the food?

Before we start, I want you to spend 2 seconds (not more) to look at the picture on top and tell me the brand name of this biscuit.

Ready… Go!

Ok, what’s the brand? If you can tell me it’s Languly, then you’re a genius person who is immune to badly designed logo.

You get my point? Why put those think vertical lines between each letter? To make things worse, it’s in the same black colour and it’s bigger than the name itself. When I first saw it, I thought it was called iliainigiuiliyI thought each line was the letter I. What a weird name!

Imagine that your friend asks you to buy this and you’ve never seen the box before. You will completely miss this because you will be looking for something that starts with the letter L but this it starts with the letter I.

I would imagine it gets worse if you work for the company. Those in customer support will be getting calls hourly with customers asking what is the product name. Those in marketing will be confused whether to market Languly or Iliainigiuiliy. Those in product development will be wondering whether to make biscuits or biscuits!

Oh, I almost forgot…

I forgot to review the biscuit itself. It’s actually quite nice. Can’t really go wrong with chocolate biscuits.

I bought this with my own money from Don Don Donki, Singapore.

Disclaimer: Everything I said about the company above is purely fiction. The only part that is true is that they make nice biscuits.

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