Analysis: The Genius of Ferrero

A real-life Willy Wonka. Ferrero Rocher. One of the most recognised chocolate in the world. When it was introduced in 1982, it became an instant hit. What is more amazing is that it’s still popular and still feels exclusive today, 37 years later. Yes, it can be due to great marketing. However, for it to […]

Analysis: The Genius of Ferrero Read More »